Peloton Studios, London

London
31,000 Sq / Ft

Peloton’s Studios set out to serve the company’s 3+ million strong, deeply engaged community as a hub for media production, fitness, and retail. In London, A+I aligned these visions to design a cohesive Peloton universe centered around the brand’s value and mission.

Peloton’s Studios are a pilgrimage-like destination for its users. The vision was a place where users could not only take classes from celebrity trainers and feel at home, but also feel part of the community and brand while there. A+I approached the design both as a branded product, just like a Peloton bike, and as a comprehensive experience for a fervent community.

Project Team: Phil Ward, Ariel Santiago, Caren Becker, Jamie Abrego, Yazi Juarbe, Josipa Baricevic, Brian Thomas

Photography: Magda Biernat