Vornado Realty Trust, WorkLife
Portfolio-wide
Brand Strategy, Brand Identity, Brand Implementation
A+I created the WorkLife brand for Vornado to communicate their dynamic ecosystem of amenities, offering continuity in service and meeting the ever-evolving needs of today’s workforce.
To reinforce Vornado’s commitment to delivering a consistent and high-quality tenant experience across their portfolio, we developed the WorkLife brand to unite a range of offerings under a singular experience, from fitness, events, conferencing, to office suites — services that support work-life balance for workers, as well as the quickly changing needs of companies.
Built on Vornado’s brand values and the active community it seeks to build, the masterbrand identity illustrates an electric, dynamic network. The icon, designed with intersection points where synapses are firing and colliding, is representative of that dynamism. Each WorkLife amenity is designated its own color and tone – allowing them to exist as distinct sub-brands as much as a cohesive ensemble. Our brand guidelines provided for a suite of adaptable graphics from business cards and swag to website assets.
WorkLife at PENN 1 is seen across all aspects of the user experience, from its digital app, events and programming, through its spaces: WorkLife Wellbeing - a 35,000 SF fitness and wellness center, WorkLife Meetings - a 20,000 SF conferencing facility, and WorkLife Flex Office - over 80,000 SF of adaptable workspace.
Project Team: Peter Knutson, Neil Bartley, Naveem Ahbab, Wilfredo Rodriguez-Joglar, Javier Moreno, Chance Baldauf
Photography: Magda Biernat
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