Vornado Realty Trust, Office Hours
New York, NY
Brand Identity and Brand Implementation
As part of the experience at The PENN District, A+I branded and designed Office Hours, a gourmet grab-and-go that opens up PENN 1’s lobby and welcome experience.
The name Office Hours was inspired by Vornado’s desire to create a work-forward urban campus–a constellation of spaces and buildings that connect tenants, the public, and the modern worker.
Serving as a casual-yet-elevated coffee shop and lunch counter, Office Hours provides a fresh alternative to the workspace, enlivened by the branded touchpoints, seen throughout the signage, menu, and take-away collateral design. In collaboration with Wow & Flutter, we implemented a deconstructed clock face that reimagines time at work, evoking Vornado’s broader strategy throughout PENN District. In rethinking the traditional lobby experience, Office Hours is a welcomed moment to refuel, both activating one's entry into PENN 1 and invitation into The PENN District.
Project Team: Peter Knutson, Neil Bartley, Naveem Ahbab, Kelsey Boyd, Javier Moreno, Chance Baldauf
Photography: Magda Biernat
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